extreme extravagance OR low-key cuteness

Monday, October 18, 2010










(inset: Be honest, would you really wear these away from a Halloween party?) 









Not being able to design a proper outfit is quite discouraging for a teenager wanting a career in fashion. Lately my fashion designing has been hopeless. The models are disproportional and the designs, well, they aren't exactly modern. Lets just say they consist of medieval princess dresses, extravagant gowns and lace, lace, lace! I have realized that if you want a huge career in fashion, you have to design clothes that people actually want to buy. You simply can't design clothes that only appeal to you, you have broaden your horizons and design clothes that people like at that present time. 

Then again, successful labels like Romance Was Born and the late Alexander McQueen have designed clothes that are SO out there, no-one would dare wear them out in public. And, those lobster heels, Mr McQueen? Come on! As incredible and beautiful your works are, no-one is going to be parading down the street modeling those babies. 

I have come to the conclusion that if you want to have a successful career in fashion you must design clothes that people want to buy, what I'm trying to say is people won't buy clothes that are in between, either go with extreme-attention-dash-halloween-only-clothes or modern/ low key outfits that you can get away with in the street. 

©  AvenueM 2010




vintage glamour, with a touch of goofiness

Sunday, October 10, 2010


Me: Billabong trench coat, Izzy's Mum's scarf Izzy: Billabong top, Rodarte skirt, Vintage earrings.

IzzyRose and I spent the weekend together at her rain-forest surrounded house, it was heaps of fun as the disruptive weather made it more interesting. Before the rain got really crazy, Izzy and I decided to do a photo shoot. It started out being 'vintage glamour', then it went to 'indy grunge', then to 'grunge-hippie', then back to vintage glamour! After about and hour trying to decide on outfits, setting, jewelry and color-scheme, we landed on two gorgeous outfits with a vintage spice. The photo-shoot was fabulous! The white lace curtain in the background, strung over a few branches added the extra 'touch' and the fabulous forest surroundings set the mood. 

It's such a pleasure being Izzy's friend, as we have so much in common, and we laugh so much together, and we have countless inside jokes. I can tell her practically everything. Sometimes in life, we meet people who laugh not only at us, but with us and one of those people in my life is Izzy. Therefore this particular post is devoted to you, my friend. :D

If you want to see more photos, visit Izzy's blog @ ViewsofNow
XOXO

Bowerbird

Friday, October 08, 2010
Bowerbird
 photographed by Derek Henderseon, Styled by Jillian Davidson (two people with exceptional talent)








Harper's Bazaar; one of the best fashion magazines in my book, known for the knowledge in fashion, what's hot, the juicy gossip in the discussion section and... the incredible photo shoots. 
This month, the Australian issue has definitely got a fashion shoot to impress. 

stella + targé (target)

My favorite out of them all, it reminds me so much of Carrie Mulligan 

You have absolutely no idea how excited I was when i found out that British fashion designer Stella McCartney will be collaborating with Australian Target. The beautiful range of dresses, trousers, tops, jackets and accessories that she has designed will be available on October 28. 
Usually Stella's pieces would be sold for $2000, but (omg!) thanks to Target the maximum price is around $299.



Some of the clothes that will be available on October 28th

mad fashion

Monday, October 04, 2010



Various examples of the incredible clothes that the characters wear. 

It has come to my attention, that the HBO TV series, Mad Men has an incredible costume designer. Janie Bryant has dressed the characters brilliantly. None of them fail to impress the devoted individuals with Mad Fever all the globe.  The popular show, nominated for 16 Emmy awards, follows the dramatic lives of staff working for an advertising company in the 1960's. The romance, the scandals, its all there, experienced by the stylish, smart and quick-witted characters. 
The beautiful clothes shown in each entertaining episode are collections from vintage stores, costume hire and some of Janie's own designs. She pieces the delicate jackets with the retro dresses and the elegant shoes. And possesses the talent of creating incredible outfits, effortlessly.
(Janie Bryant, the wardrobe designer for Mad Men)

roses are red, barbies are PINK

Saturday, October 02, 2010


Wicked-est shoes dahhh-lang

My sister's Barbie 

My obsession with Barbie dolls has increased rapidly over the last few weeks. I went to a big toy store and found myself eagerly dashing towards the Barbie section (easy to find, just look for a pink glow rising above the shelves). I have loved Barbies ever since the first movie about her came out, The Nutcracker, my favorite out of them all!